Ultimate Brand Marketing Strategies – Master Mind Maddy

ultimate brand marketing strategies by master mind maddy

Ultimate Brand Marketing Strategies of Ikea, Kit Kat, Tesla
Motors, Golf Digest!

Let’s hear from Master Mind Maddy

Marketing is the art of creating a connection between a brand and its target audience.

In today’s digital world, the brand marketing mix has become even more critical as consumers have more options than ever before.

Let us explore and understand the different awe-inspiring stories of brands like Tesla Motors, Kit Kat, Golf Digest, Ikea etc.

Tesla Motors didn’t spend any money on advertising. Why?

A strategy by government-owned Highways England became the best marketing campaign! How?

Offering a free experience in a subway platform created a massive brand image for Ikea. Wow!

In this blog, let us find the answers to these ultimate marketing plan strategies used by these brands that have fetched them massive success.

Ultimate Brand Marketing Strategies – Master Mind Maddy

Tesla Motors didn’t spend any money on advertising.

Why?

tesla motors marketing strategy master mind maddy

It’s no secret that Tesla has been able to achieve massive success in the automotive industry. One of the most interesting things about Tesla is that the company has not spent any money on advertising. Instead, the company has relied on word-of-mouth marketing, social media, and media coverage to promote its products.

Tesla has been able to create a loyal fan base through its innovative products, and the company’s unique approach to marketing has been a significant contributor to its success.

One billboard by Kit Kat captured its whole market.

Where?

kit kat marketing strategy master mind maddy

Kit Kat is a well-known chocolate brand that has been around for decades. In 2010, Kit Kat decided to take a different approach to marketing and created a single billboard that quickly became famous. The billboard had a picture of a Kit Kat bar with the message “Have a break, have a Kit Kat.”

The billboard was placed in Sao Paulo, Brazil, and within a few weeks, it became a phenomenon. The billboard was so effective that it captured the entire market, and Kit Kat saw a significant increase in sales.

A strategy by government-owned Highways England became the best marketing campaign!

How?

highways England marketing strategy master mind maddy

Highways England is a government-owned company responsible for maintaining and operating England’s motorways and major A-roads. In 2016, the company created a campaign called “Go Left” to encourage drivers to use the left-hand lane when not overtaking.

The campaign was successful because it was simple, informative, and easy to understand. The company used social media, billboards, and radio ads to spread the message, and the campaign became the best marketing campaign of the year, beating out big brands like Coca-Cola and John Lewis.

Just 476 stickers increased the sales of Golf Digest magazines by 187%.

But how?

Golf Digest marketing strategy master mind maddy

Golf Digest is a popular golf magazine that has been around since 1950. In 2010, the magazine wanted to increase its readership and created a unique marketing campaign. The magazine printed 476 stickers with the message “Golf is Hard” and placed them on golf carts across the country.

The campaign was successful because it resonated with golfers who often find the game challenging. The stickers were eye-catching and generated curiosity, and the magazine saw a significant increase in sales.

Offering a free experience in a subway platform created a massive brand image for Ikea.

Wow!

Ikea marketing strategy master mind maddy

Ikea is a well-known furniture company that has been around since 1943. In 2014, the company decided to create a unique marketing campaign to promote its new store in Paris. The company created a full-size apartment in a subway station and allowed people to visit and experience it for free.

The campaign was successful because it was a unique and innovative way to showcase Ikea’s products. The apartment was designed with Ikea’s furniture and accessories, and the company saw a significant increase in foot traffic and sales.

Weird Dolls brought the Hereditary movie a collection of 8 times its budget.

What??

Hereditary movie marketing strategy master mind maddy

Hereditary is a horror movie that was released in 2018. The movie’s marketing team created a unique campaign that involved creating a series of weird dolls that looked like the movie’s characters. The dolls were placed in random locations across the United States and promoted on social media.

The campaign was successful because it generated curiosity and interest in the movie. The dolls were creepy and eye-catching, and the movie ended up grossing eight times its budget.

So, which story inspired you?